Wine likes to be kept at a constant, cool temperature. True wine connoisseurs go to great lengths to make this possible. Some will build out an entire wine cellar in the home and install high-end cooling systems designed specifically for wine. Most people however do not have such a budget. And, sometimes you don’t even have to go to such lengths.

Take white wine for example: often it should be served cold. The solution? Put it in the refridgerator! It’s pretty simple, really. Almost everyone has a fridge, so just save a little corner for a nice bottle of Pino and voila, you’re done. Granted, people put all kinds of things in the old ice box. My suggestion would be to sacrifice a few of the more… fragrant foods in favor of that delicious bottle of vino. In other words, I wouldn’t recommend keeping fish in the fridge, or anything else with a strong odor. That smell will carry over to your precious bottle of wine and will taint the experience after you open the bottle.

Obviously you can’t put every bottle of wine in the refridgerator. Most just weren’t meant for such a harsh environment. But, when it’s good to serve it chilled, then that’s where it belongs. After all, it’s certainly much better than adding ice.